How We Started DiMA: From One small package to a Purpose

We’re Filipinos living in the UK and when DiMA began, it wasn't part of a grand business plan... It started during COVID, when many people were looking for ways to stay productive or earn something on the side. 

That’s when the idea was born. In the Philippines, we noticed a big gap: there were no vitamins specifically designed for unique health goals. Whether someone was trying to get pregnant, improve focus, build stronger bones, or support muscle health, the options were incredibly limited. 

Living in Europe, we had access to high-quality, purpose-driven supplements. We were using them ourselves and saw how effective they could be, especially during the pandemic.

That’s when the thought came: Why not offer these to people back home?

We Started With Just £50 and One Small Parcel

DiMA began with just £50 and a single 2kg parcel. That small shipment was our first step into building something bigger.

We launched on Shopee and Lazada first, testing the waters, handling everything from packaging and logistics to customer service and ads ourselves. Everything was DIY.

• 📦 Logistics were (and still are) one of our toughest challenges.
• 📸 We created all product photos, ads, and content from scratch.
• 💻 Branding and marketing were all learned by doing, failing, and trying again.

It took months, then years, to get DiMA to a place where it felt like a real business. But we kept pushing forward, because we believed in what we were doing.

dima.com.ph, A Brand New Chapter

After finding some success on Shopee and Lazada, we decided to take a big step: we launched our own website,  dima.com.ph. It’s brand new, and it represents a big milestone for us.

Having our own site gives us the freedom to tell our story properly, offer more value, and connect with our customers in a more meaningful way. It’s still growing, and we’re learning every day, but it’s a space that truly reflects who we are and what we stand for.

What DiMA Stands For

As DiMA grew, our purpose became more personal. We’re not just here to sell, we’re here to share the products we actually use ourselves and confidently give to the people we care about.

Every item in our store has a story behind it.

We use the same supplements we offer, whether it’s the pregnancy support vitamins we recommended to a close friend who's now expecting, or the muscle and recovery supplements we send to our cousin who’s passionate about the gym.

These aren’t random products we picked to make a sale. We choose what we know, trust, and see working in our own lives and the lives of those around us.

If it’s not good enough for our own family, it’s not good enough for DiMA.

Thank You for Being Part of It

To every customer, visitor, or supporter, thank you.

You’ve helped shape what DiMA is today, and we’re just getting started.

If you haven’t yet, we invite you to visit dima.com.ph and explore our growing range of purposeful products.

Together, let’s keep building something that makes a difference.